A Car Dealership Group Committed to Superior Customer Service
DCH Auto Group operates new and used car dealerships in New Jersey, New York and California, and has earned a stellar reputation for selling and servicing top-quality new and pre-owned cars, and going above and beyond the call of duty to ensure all of our customers are delighted with their purchase, lease or vehicle service experience.
The mission of DCH Auto Group is to be an innovative industry leader totally committed to customer satisfaction, employee satisfaction, integrity, and teamwork. We put an emphasis on providing exceptional customer service. For us, customers are supreme and serving you is our top priority. We listen to you about your automobile needs, and provide you with options for buying or leasing a new or pre-owned vehicle. Our teams of professionals are never pushy and are here to help you make smart, informed decisions to best suit your driving needs, lifestyle and economic circumstances. Our factory trained service advisors will answer all of your questions when it comes to servicing your vehicle, and help you keep your vehicle maintained in the best condition. Every DCH team member is committed to providing you with a sales and service experience that will always make you feel welcome and respected, ensuring that your time spent is productive and that you will be confident about your decision and enthused by your experience. We call it The DCH Way. Watch this video to learn more about The DCH Way.
DCH Auto Group's roots began in the late 1930's when current chairman Shau-wai Lam’s father, B.Y. Lam, started a trading company in Shanghai and later established Dah Chong Hong Limited in Hong Kong. He then traveled to New York City in 1948 and opened an American subsidiary, DCH (USA), which initially specialized in commodity trading and the importation of food and clothing.
In 1977, DCH (USA) shifted its focus to the automotive dealership business, and in 1992, the Lam family and the Wing On Group of Hong Kong jointly acquired this American subsidiary, after the Hong Kong parent was sold to another company.
Today, DCH Auto Group has more than 27 new and used car dealerships in New Jersey, New York and California, offering such distinguished automobile brands as Acura, Audi, BMW, Chrysler, Dodge, Jeep, Kia, Honda, Lexus, Nissan, Scion and Toyota. We are the largest automotive group in New Jersey, and among the top ten auto groups in the United States in terms of new vehicle retail sales. DCH Auto Group has received numerous awards inside and outside the auto industry for exceptional sales and service and for contributions to business and the community.
Our impressive list of awards and honors includes Dealer of the Year by Ward's Dealer Business Magazine and Quality Dealer Award for New Jersey, and the United States Department of Commerce Certificate of Appreciation. Our chairman has been the recipient of the Ernst and Young Entrepreneur of the Year for New Jersey and Ellis Island Medal of Honor. Our work with teen safe driving was awarded the Governors Highway Safety Association Peter K. O’Rourke Special Achievement Award for notable achievements in highway safety and SADD’s Outstanding Contribution Award. A complete list of awards DCH dealerships have received annually for outstanding sales and service, as well as community service, can be found by clicking here.
Experience DCH for yourself—visit our new and used car dealerships in New Jersey, New York and California. You can also click here to contact us or call us at 1-866-DCH-AUTO.
About our Chairman Emeritus, Shau-wai Lam
Shau-wai Lam joined DCH in 1967 and initially began work in the company’s international trade operations, which included the domestic sales of imported textile and food products. In 1979, after DCH had expanded into automotive retailing with its first dealership, Paramus Honda in New Jersey, Lam moved to Los Angeles to launch the company’s Western Region. He oversaw the start-up of DCH Gardena Honda and DCH Tustin Acura. Under his supervisions, both became the top national ranking dealerships of their respective franchises.
In 1988, Lam was appointed President of DCH and continued to the lead the company’s expansion to 27 dealerships in New Jersey, New York and California. Under his leadership DCH has become the largest automobile retailer in New Jersey and one of the largest in the United States. He has set the tone for each dealership to thrive, instilling a corporate culture committed to innovation, integrity and superior customer service.
Lam is a graduate of Purdue University with BS and MS degrees in mathematics. He also has an MBA from New York University.
He is a member of the Board of Directors of the National Association of Minority Automobile Dealers (NAMAD), as well as a member of the Board of Trustees of the National Automobile Dealers Charitable Foundation. Among his numerous awards and honors, Lam received the Distinguished Science Alumnus Award from Purdue University, the Ward's Dealer Business Magazine Dealer of the Year and the Ernst & Young New Jersey Entrepreneur of the Year Award for Retail/Distribution Services. Lam was the first recipient of the AIADA Legislative Action Network's Grassroots Advocacy Award. In 2011, Lam was an honoree at the Chinatown Health Clinic Foundation Annual Dinner for his civic and community leadership. He is the recipient of the eminent Ellis Island Medal of Honor award and the Newsweek Magazine Dealer of the Year Finalist Award. Lam also earned distinctions as the Time Magazine Quality Dealer Award for New Jersey, the National Association of Minority Automobile Dealers’ Lifetime Achievement Award, and the Champion of Life Award from GMAC, in addition to other accolades. These awards are great honors in recognition of the accomplishments of the entire DCH team.
About our Vice Chairman Emeritus, Billy Wong
After 30 years of outstanding service with the company, Billy Wong retired as the Vice Chairman and the President/CEO of the real estate operations of the DCH Auto Group on September 30, 2011.
Billy Wong joined DCH Auto Group in 1981 as the company’s first CFO when the company operated only three dealerships. As a member of the senior management group, he played a key role in guiding the growth of the company in the automotive retail sector. Billy was appointed Vice Chairman and President/ CEO of Real Estate Operations in 2006 with responsibility also for all dealership acquisition activities for the company. Previously, he was the company’s Chief Operating Officer, responsible for the operations of all of the company’s dealerships. Before joining DCH, he held various financial and management positions with General Foods Corp., International Playtex Inc. and Esmark Inc. Billy received his BA degree from Stanford University and holds a MBA degree from the Wharton School of the University of Pennsylvania.
In recognition of his valuable contributions to the company during his 30 years of service, the Board of Directors has decided to award Billy the honorary title of Vice Chairman Emeritus upon his retirement.
After his retirement from the company, Billy has continued his role as the President and CEO of Meichang Auto Group (Asia) Ltd., a Hong Kong based affiliate of the company which is engaged in the business of acquiring and operating auto dealerships in China.
About our Vice Chairman Emeritus, Susan Scarola
Susan Scarola is currently President of the DCH Charitable Foundation which funds an array of nationally recognized teen safe driving programs in partnerships between DCH employees and local high schools in all of the communities in which DCH Auto Group conducts its business. To further support this community work Scarola serves as Treasurer and Member of the Board of Directors of Students Against Destructive Decisions (SADD).
Scarola was instrumental in launching DCH’s teen safe driving initiative while she served as President and CEO of DCH Auto Group from 2007 to 2010. In her capacity as Vice Chairman from 2010 to 2014, Scarola assisted the Chairman with the strategic direction of the company culminating in the sale of DCH Auto Group to Lithia Auto Stores. Throughout this time span she continued to expand the company’s teen safe driving program as a core pillar of the DCH brand.
Today Scarola also serves as Lithia Auto Store’s Industry Ambassador promoting the diverse opportunities available to women in the auto industry.
In her first, very brief career, she taught kindergarten in rural upstate NY and then transitioned to business in a Human Resources Department in a large NYC engineering firm. After obtaining her M.B.A. from New York University she joined KPMG’s Private Business Advisory Services and obtained her CPA license. DCH quickly became one of her favorite clients and she readily accepted the opportunity to join the DCH team in 1985.
Scarola helped DCH in its early growth years solidifying the group’s treasury functions and spearheading its first Human Resources Department. Her “people” skills assisted the senior team strategize for growth and she assumed ongoing responsibilities with the Executive Management Team. Leading up to her CEO responsibilities, Scarola was Chief Financial Officer and Senior Vice President overseeing Human Resources and other administrative functions.
She served as a Member of the Board of the New York State Auto Dealers Association, the New Jersey Coalition of Automotive Retailers, and the Automotive Resource Network. She is the recipient of the 2008 Women’s Automotive Association International Professional Achievement Award, the 2010 Women Certified Vision Award and was selected by Automotive News as one of the top 100 women in the North American auto industry in 2010. Scarola was included in NJ’s 2012 Best 50 Women in Business and is the 2014 recipient of the Barbara Cox Anthony Automotive Women of the Year award. In January 2015 she received the Spirit of Leadership Award from the Women’s Automotive Association International.
About our President, George Liang
George Liang, a graduate of University of California at Berkeley (B.A.) and University of British Columbia, Canada (M.B.A.), was Vice President of Banque Nationale de Paris for eleven years specializing in commercial and syndicated loan financing prior to joining DCH in 1988.
He made the transition to automobile retailing by assisting the General Manager at DCH Freehold Toyota where he was subsequently promoted to Group General Manager at Freehold overseeing both Toyota and Nissan dealerships. In 1993, Liang was transferred to Oxnard, California as Regional Manager overseeing six dealerships. In 2001 he assumed responsibility for all of DCH’s LA region dealerships and was instrumental in the company’s expansion to Temecula, California in 2004. Liang was next promoted to Senior Vice President and Chief Operating Officer (COO) of DCH Auto Group’s Eastern Region responsible for the operation of all the dealerships in New Jersey, New York and Connecticut.
Currently, Liang is President of DCH Auto Operations, where he oversees all auto operations. His vision for this role is to expand upon the foundation established by his predecessors, Shau-wai Lam and Susan Scarola, and to continue to instill The DCH Way until it becomes the standard for excellence in automotive retailing.
About Vice President and CFO, Mark Slosberg
Mark Slosberg joined DCH Auto Group in 2010 as Vice President and Chief Financial Officer. His responsibilities include the Financial Accounting and Reporting, Treasury, Purchasing, Internal Audit and Risk Management departments, and he works closely with the East and West Coast COOs on operational, control and reporting matters.
Before joining DCH, Mark was a partner at KPMG LLP, responsible for many recognized publicly traded and privately held companies in various industries including Retail, Consumer Products, and Distribution. His experience included managing cross-functional teams on various projects including acquisitions and divestitures, fraud and accounting investigations, and debt and equity offerings. He served on KPMG’s Northeast Region Consumer Markets Steering Committee and the National Assurance Strategy Task Force.
Mark was also previously Vice President and Controller for Volt Information Sciences, Inc., and a consultant to NRDC, the holding company for both Lord & Taylor and Hudson’s Bay Company (Canada’s oldest and largest department store chain).
Mark received a Bachelor of Science from St. John’s University and an MBA from Pace University. Mark is a CPA and a member of the American Institute of Certified Public Accountants and the New York State Society of CPA. He also served on the Retail Accounting Committee of NYSSCPA where he was a technical advisor for member inquiries.
About Executive Vice President and COO, T.Y. Lai
T.Y. Lai joined DCH Hong Kong, the former parent company of DCH Auto Group, in 1970 and is currently Chief Operations Officer.
Born and educated in Hong Kong, Lai’s first responsibilities with DCH included advancing trade relations with China. He joined DCH Auto Group (USA) in the 1990s and began work in the company’s automotive division, rising to Area Vice President overseeing several of the company’s New Jersey dealerships.
Since 2007, Lai has directed operations as Senior Vice President and Chief Operating Officer (COO), covering the company’s 27 dealerships in New Jersey, New York, Connecticut and California located between Oxnard and San Diego.